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Tuesday, November 25, 2008

Brake on Sales? Not for Rolls Royce!

The Associated Press reported that there is at least one sector of the automaker industry that is bucking the downward trend - and that is in the high-end car market.

Here are some interesting figures and facts from the AP article:



Rolls Royce Phantom

It would seem that the last thing anyone would need is a US$400,000 Rolls Royce Phantom, but many actually do!

Sales of the luxury marques are either flat or down modestly. Ferrari's US sales, for instance, dipped just 3 percent for the first 10 months of the year, while Rolls Royce cruised ahead with a 32 percent growth.

Said a top aito analyst from a consulting firm: You are dealing with the ultra rich, who, even if they take a hit, a car purchase for them is a very fractional piece of their net worth.

A few bright sparks also remain for the cheap and cheerful range as well.

There has been a steady rise in global sales for low-cost cars, despite the current economic crisis.

For example, Renault's low-cost, boxy-looking Logan has become one of the company's most profitable vehicles even as profits from its other models slow to a weak 3 percent.


Renault Logan

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